VK-media, a publishing group
Six websites of online publications on a single platform
Project launch date — September 2018
Delved into the client's business processes and analyzed how users consume content. We took as a basis the UX that we encounter every day in social networks and on news sites-that is, streaming content. And we followed this path, dividing it into categories: crime, utilities, snowdrifts with the inscription "Navalny".
We chose a block system so that we could set priorities on the desktop: most of the users came from a PC. We used a grid and different cards — they can be advertising banners, publications, or ads. This is convenient for users and gives a fork in the price for advertisers: blocks can be sold as in a newspaper — from small ads to spreads.
We have developed an interactive ad submission form for the project. Depending on the selected parameters, the composition of the field changes, and the price is recalculated. The cost of advertising placement is set in the admin panel — you can make it different for each publication.
The main challenge was to combine essentially different categories on six different sites into a single form. Another technical feature: after moderation, the ad is automatically placed in the catalog in the appropriate sections.
We faced the inevitable: the standard WordPress upload file was almost unusable. We suggested a solution: write a parser that would pull only news from XML, ignoring ads, highlight authors and categories in the news, and separate them.
The adventure didn't end there: as you may remember, we had 6 sites, and some exported XML in a slightly different format. As a result, the news had no dates. With ads, too, you had to invent a solution: there were a lot of them, on different sites they were stored as categories, then as subcategories.
When we decided to modernize our sites, we chose from several companies. We chose Creonit because we received an adequate offer from Them within our budget. And this decision was justified.
As a result, the Creonit team was able to assemble our disparate sites on one platform, develop a modern design, make life easier for journalists, make sites convenient for readers, and increase traffic. I am very impressed with the approach of Creonit to work, their customer focus — all issues were resolved as quickly as possible.
Now we continue to work with the company: we improve the site's services, implement the features that readers ask for, and work together to monetize resources.
Together with the customer, we are working hard to make the sites more user-friendly by adding new features and making the interface more intuitive. We analyze data from Analytics services and reviews from real readers.
We are constantly improving the project's monetization model: we are adding ad blocks and partner programs to the interface, and working on the logic of their delivery. So that advertising does not seem foreign and inappropriate on sites for readers and at the same time brings the customer profit.
We will receive your request and send you an offer within 24 hours with an approximate estimate of the development cost and clarifying questions. After that, we will call you and discuss the project’s goals and requirements. And let’s get started.