Case: website Development for the Magis Sport fitness club

Situation

Our team has been developing and supporting the Magis Sport website since 2015. This is one of the largest fitness clubs in Siberia, the total area of two branches is 10,000 meters. The club has long had two main areas, "sports" and "Spa", but recently added a third - "Magis Children". This prompted the business to update the site.

In addition, there were several other "weak points" that needed attention: the lack of information in the "Spa" section, not the most convenient feedback forms, and the lack of a General system for working with applications. The latter led to the fact that managers were overloaded and could not cope with the flow of potential customers.

Aim

Present a new version of the site that would combine the three main areas of the club. Clearly make it clear that these are different destinations with their own schedules and services — but at the same time maintain the unity of style and ease of navigation.

Three directions

We decided that it would be impractical to create separate sites, so we came up with switching in tabs, assigned a special color scheme to each direction, and designed it in our own style.

Schedule

Now children's and adult schedules can't be confused because they are located in different directions. For convenience, we added the function of recording classes.

In addition, we have improved the process of data exchange between the site and the database. The previous scheme, interaction via CRM, was not very reliable — such systems are inevitably refined, and changes can easily lead to the fact that direct requests stop working. Once on the old site, the schedule "fell off "(right after the new year holidays), and I had to redo it as part of emergency technical support.

Instead, we suggested that the site and database interact via the API: you can change the database architecture, but all services will work perfectly.

Services

We have created separate pages for each service. For example, for martial arts-independent pages "Boxing", "Kudo" and "Kickboxing". Each such page is not just a description, photos, and work schedule, but also a visualization of various parameters: "strength", "endurance", "speed", "muscles", and so on. You can find out which type of activity suits you best.

We also set up the context so that only the most conversion traffic goes to each of these specialized pages.

From technical chips: the next classes are synchronized with ClubIS and are always up-to-date, and photos are pulled up from Instagram by hashtags-it turns out such a lively and always up-to-date page.

Club card

We implemented this section as part of technical support and left it almost unchanged.

Interesting:

After we made the "Find out price" button instead of the "Buy Card" button in the application, the conversion rate of the form increased from 1.2% to 10.1%. By clicking on it, the application goes to the CRM Manager of the club to which the card is linked — this way there is a division of responsibility, the whole process becomes more harmonious and productive.

Personal account

In the previous version of the site, there was a very complex personal account that no one used. So we decided to simplify it as much as possible and work on usability. Now you can link your personal account to your social network account and log in through it-plus one for convenience.

We also added the ability to freeze the card for a while — this is convenient if a person is going on vacation or a business trip. In the new personal account, you can even choose a coach.

Business process automation

We have implemented electronic document management in the club's work — key documents are now available in electronic form, and processes are integrated with the CRM system. For example, a club client has a sick child and missed several swimming classes — the client wants to "freeze" the section for a while so that the days don't disappear. Previously, he would have had to make a copy of the certificate and carry it to the office — now it is enough to send a photo or scan.

In this way, we relieved managers and made the service much friendlier for the clients of the fitness center.

With regard to the operation of the feedback forms — they are generated directly in the admin panel, the administrator can configure all the fields (including the club). Information from the completed forms is sent to the CRM ClubIS and to the email address of the responsible Manager.

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Magis Sport

The website of the fitness club