Calendar of events Tagline

Разработка сервиса

Project launch date — March 2017

Read case

Event's Calendar Tagline is the most complete and up-to-date Russian-language event calendar for digital market specialists. It contains everything you need to know about digital events in Russia and beyond. The database of events is updated daily by the editors of the Tagline.

Tagline is the first and largest Russian-language analytical Agency that researches the market of interactive marketing, digital production, and related services and technologies.

Prior to the release of the public version of the project, access to a selection of events was provided to market leaders by a closed subscription-since 2007.

Implementation

The list of events is imported from Google Sheets via a specially designed interface. For training courses, the General grid has its own background images.

Event cards pop-up Windows with a unique URL and navigation to switch between them. From the card, you can go to the organizer's website: view the program or go to the registration page.

What is in the project

Filter by events: by date, subject, cost, location. Filtering generates a unique link that can be shared. For example, you can send someone an upcoming marketing event.
The best of the event. They are determined by the project editor every 2 weeks.
Archive of events. You can find all the past events in it.
Feedback. Users can report an error in the event description or suggest their own event.
Add events to favorites and filter them.
Widget for embedding on other Tagline projects and third-party resources that works via a private API.

The calendar is made as a separate service on an independent platform. The widget content is generated depending on the page where it is placed. To solve the task of developing a widget, we created an API. In the future, you can use it in any way you want — for example, to make a mobile app.

The Calendar design was prepared by our colleagues from the Wow digital Agency. We designed and programmed the service.

Results

Work on the project by Tagline, Wow, and Creonit teams.
2,000+ Russian and foreign events in the grid during its existence.
At least 100 mentions on the first day of release.
At least 30 requests for new events via the form each month.
Release plan for 2.5 years ahead c:

Let's discuss your project

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We will receive your request and send you an offer within 24 hours with an approximate estimate of the development cost and clarifying questions. After that, we will call you and discuss the project’s goals and requirements. And let’s get started.

Calendar of events Tagline

Разработка сервиса

Implementation

What is in the project

Results

Thank you for attention